Features
MapPoint
Location Server
by Eric Frost, March 25, 2004
Microsoft
has prepared quite a number of documents announcing and
describing the MapPoint Location Server including the
press
release,
this
product
brochure and the
FAQ below, and I have no
intention
of re-creating or rehashing everything here. However, I do want to
share some points of interest and firstly I want to describe MLS is not.
Contrary to what you might imagine, the MapPoint Location Server is not
a third MapPoint product for
creating maps (the first two being the MapPoint desktop product and the
MapPoint Web Servive). There is no street data or landmarks in MLS and
tellingly MapPoint
was not even part of the name when it was discussed as a future product
in
past months, these being Microsoft Enterprise Locations Server (MELS)
and Microsoft Location Server (MLS).
In a nutshell,
the MapPoint Location
Server hooks into a mobile carrier's network to
enable an organization to track the location of the company's mobile
phones. Microsoft intends to provide
blades or plug-ins for each mobile carrier who participates (thus far
it's Bell Canada and soon Sprint)
to abstract the details of the connection and expose a common interface
or API to the developer. The product is intended to be used in tandem
with the MapPoint Web Service (MWS) and the licensing scheme makes this
attractive (an MWS license
is required for MLS, read more in the FAQ). However, integration with
MWS is not necessary; the Pechter's press release for instance talks
about integration with MapPoint 2004. MLS can be integrated with any
GIS or mapping platform that may be in use within an organization. MLS
is not a Microsoft-hosted service like MWS, it is installed and housed
at the organization.
Some examples of organizations who would benefit from this technology
include a news organization with mobile trucks and reporters which
could use MLS to direct them in real-time to breaking news; a taxi
company which could use the platform to match call requests and
available drivers more efficiently and send alerts to "fares" when the
taxi gets close to the pick-up spot; and a bakery company with a fleet
of trucks performing deliveries and needs to respond to last-minute
orders and match with trucks with the right product onboard which are
already already enroute (see Cubistix and Pechter's press releases).
MLS is said to be the first product of its kind specifically targeting
the Enterprise market, although in talking with Joe Francica of
Directions Magazine
who was at CTIA this past week he suggests there
are two or three server-based location platforms or somewhat similar
products, these being Telcontar's Mobile Location Server (MLS) &
Drill Down Server, the MapQuest Enterprise Server, and the Kivera
Location Engine. Next week Directions Magazine will publish a special
issue on Location Based Services.
Our take is that this is a significant offering in that the combination
of price and Microsoft's credibility and traction with developers along
with their ability to project a vision and outline business cases where
this technology can be used will make this an attractive platforms for
IT professionals and integrators who never before would have considered
such a solution.
Some highlights in the news items below: the MapPoint Location Server
was mentioned Thursday in a Wall Street Journal
article;
probably inevitably and in spite Microsoft many efforts to stress
built-in privacy protection,
one article put a "big brother" spin on the technology (
Is Somebody Watching Me?); and an
article from
CNET suggests the recent EU ruling could affect how MLS and related
technologies might be integrated with Longhorn, the next major
technological advance in the Windows platform.
Articles
MapPoint Location Server News
Microsoft
Releases MapPoint Location Server
From Geekzone – "Microsoft has
propelled LBS with this release by simplifying the steps a business
would need to take to integrate LBS into their business processes,"
said Adel Bazerghi, director of services development at Bell Mobility.
"The support of industry standards in MLS combined with Microsoft's
broad community of developers will dramatically reduce the barriers
that in the past have presented challenges for businesses to benefit
from LBS."
Is Somebody Watching Me?
From ENT News – "Technology similar
to the gizmos featured in the high-tech thriller "Enemy of the State"
entered the everyday business application world this week when
Microsoft released a new server for building location-based services
into applications. What the technology allows is similar to the type of
intense surveillance attention actor Will Smith received in the 1998
movie "Enemy of the State" as he ran from corrupt government agents."
Microsoft
Brings Location Server To MapPoint Web Service
From CRN – "The
MapPoint Location Server is among the first .Net corporate servers
developed for in-house use after a major revision of the former .Net
MyServices. When that platform was unveiled in 2002, many privacy
advocates and corporate customers bemoaned Microsoft's plans to be able
to host their proprietary user data."
Microsoft
Notebook: Whirlwind Week Ahead
From the Seattle Post-Intelligencer
– "March Madness? Try Microsoft Madness. You'll almost need a program
guide to keep up with all the developments swirling around the Redmond
company this week. The MapPoint team demonstrated the software at
conferences by giving a mobile phone to a taxi driver and having him
drive around the city, with them periodically using the program to see
where he was. "We also had a guy with him," said MapPoint product
manager Steve Lombardi, "to make sure that our phone actually came
back."
McNealy,
Chambers Open CTIA with Grand Visions for Mobility
From Directions Magazine – "In
other announcements at the show, Microsoft unveiled the MapPoint
Location Server, a platform for a wide range of internet and wireless
location services, while Telcontar touted their Mobile Location Server,
a direct competitor."
Major
Players Boost Enterprise Mobility At CTIA
From TechWeb –
"Also at
CITA, Microsoft unveiled MapPoint Location Server, software that
integrates with the Redmond, Wa.-based developer's MapPoint Web Service
to display real-time location of mobile devices. Mobile operators who
offer services based on MapPoint Location Server (MLS)--both Sprint and
Bell Canada said they would roll out such services--can be used by
enterprises to show the location of mobile assets, such as vehicle
fleets, or to dispatch the nearest service and support personnel to a
customer."
Microsoft
Ships MLS
From The Globe and Mail –
"This new technology fuels a wide range of applications including those
for asset tracking, fleet management and mobile-worker dispatch based
on real-time proximity to a business-related event."
Microsoft
Maps Out Wireless Offering
From CNET News –
"Bell
Mobility is already selling new services based on Microsoft server
software, also introduced here Monday, that lets developers plug
directly into the "geotracking" databases of cell phone service
providers. Sprint, meanwhile, is set to unveil location-based services
based on the Microsoft initiative by midyear, according to Steve
Lombardi, technical evangelist and product manager for Microsoft's
MapPoint Web Service."
Microsoft App
Allows Employers to Track Sprint, Bell Mobility Phones
From RCR Wireless News –
"Microsoft Corp. today released its new MapPoint Location Server for
sale to businesses, a product that will allow companies to track
employees with Sprint PCS and Bell Mobility mobile phones. "The
location information is being exposed to the MapPoint server,"
explained Hugh Fletcher, product manager for Sprint's location
services. "We're obviously thrilled and delighted to go to market with
Microsoft."
Microsoft
Ships MLS
From The Globe and Mail –
"This new technology fuels a wide range of applications including those
for asset tracking, fleet management and mobile-worker dispatch based
on real-time proximity to a business-related event."
MapPoint Location Server Press Releases
Microsoft
Releases MapPoint Location Server to Mobilize Businesses With Real-Time
Location Services
Microsoft Corp. released
MapPoinn Location Server, which enables businesses to significantly
improve the way they locate, track and manage their mobile assets and
mobile work force. MLS represents a major advance for location-based
services (LBS) by making it easy to combine real-time location data
from mobile operators with mapping capabilities from the Microsoft
MapPoint Web Service. This new technology fuels a wide range of
applications including those for asset tracking, fleet management and
mobile-worker dispatch based on real-time proximity to a
business-related event. For instance, a taxicab company could use MLS
as part of its dispatch call center application to more efficiently
dispatch the nearest cab driver to a customer pickup based on the
driver's real-time location.
The
Best Thing Since Sliced Bread
Delivering exemplary
customer service is the foundation upon which
Pechter’s Baking Group has built its fortune and reputation. In
addition to producing a variety of quality bread products, the 124 year
old wholesale baking company has always implemented a customer service
policy that guarantees on-time delivery of a fresh product. But this
policy can often be costly and time consuming.
Cubistix
Announces Results of Pechter's Test Application
Cubistix, an independent
software developer located in New Jersey, has
successfully completed a year of testing their Location Analytics
software with Pechter's Baking Group. Developed to provide
business solutions and services to data-intensive corporations and
organizations, the Cubistix suite of products utilizes their
patent-pending methodology with tools built upon Microsoft®
MapPoint 2004 and MapPoint Location Server that interacts
with a company's existing database system, extracting the information
that is needed by utilizing an intuitive map-based interface.
MapPoint News
Pocket
Streets for Smart Phone Released
From Handango – "Pocket Streets for
Smartphone offers great map guide functionality right on your
Smartphone. Locate addresses, intersections and points of interest or
customize locations by inserting your own pushpins. Download maps of
cities in the US, Canada and Western Europe from the Pocket Streets web
site, or create your own maps using Microsoft desktop applications
MapPoint, Streets & Trips or AutoRoute."
Submit your news
Microsoft and Technology News
Microsoft
Move Into Cellphones Worries Some in Telecom
From the Wall Street Journal (subscription
required) – "As the lines blur between phones, laptop computers
and hand-held devices, Microsoft's rivals and others in the technology
industry are watching the software maker closely. Some, such as
AT&T Wireless and Motorola, see Microsoft as an ally in drawing
lucrative business users. Ritch Blasi, a spokesman for AT&T
Wireless, says Microsoft software "gives people the closest experience
to what they have on their PC."
Can
Microsoft Be Tamed?
From the Economist – After more
than five years of investigation, the European Commission has fined
Microsoft almost €500m for monopolistic abuses and given it four months
to make life easier for competitors in the server and media-player
markets. But with a long-winded appeal inevitable, the punishment may
prove ineffectual.
Ruling Could Be Key
to Microsoft's Future
From CNET News – "Microsoft, which
famously argued in an earlier antitrust case that it had the right to
bundle a "ham sandwich" or anything else into Windows, says it should
be free to integrate new features as it sees fit and that those
features benefit consumers and the industry at large. The Longhorn
release of Windows builds on a strategy CEO Steve Ballmer calls
"integrated innovation," shaping virtually all Microsoft's product
plans for the next several years. "We see and deliver unique customer
value because of integration," Ballmer wrote in a corporate strategy
memo last summer."
Microsoft
Outlines Seamless Computing Plan
From WhatPC – "Bill Gates has
outlined a strategy for seamless computing with the unveiling of
Microsoft Speech Server 2004 and Windows Mobile 2003 Second Edition
software. Microsoft's chairman and chief software architect said that,
along with software such as MapPoint Location Server, the new tools
would enable developers to create "breakthrough experiences" with smart
devices and speech recognition."
Gates
Visualizes 'Seamless' Developers
From InternetNews – "Microsoft's
biggest obstacle for developers has been production delays. Citing
"quality requirements," the company says it will deliver the first beta
of Visual Studio "Whidbey" sometime before the end of this June with a
second beta due out by the end of the year. The full-blown version for
end-users is targeted for the first half of 2005, several months beyond
the earlier target of 2004. The company said it is still on track to
deliver its second beta for SQL Server 2005 "Yukon" in the first half
of 2004."
Microsoft
Partners Don't See Much EU Impact
From InternetNews – "Alex Wong, an
applications development architect with Bell Canada, focuses on
location-based services. Bell Canada provides the coordinates, and
Microsoft's MapPoint Server provides maps and addresses to software
vendors. Wong said most ISVs he works with simply use the APIs that
Microsoft supplies. "Potentially it will help server software
developers," he said of the ruling, "but not in the mobile location
services sector."