Where should I open my next restaurant?

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SCENARIO:
Business is doing well and the time has come to open another restaurant.

QUESTION:
Where is the best place to open the next one. It must not be too far from the original in case some staff have to travel to the new one in the early days.

METHOD:
Plot customers according to their postcodes and the location of the main restaurant to identify where our present customers are coming from.

OUTCOME:
As would be expected the majority of customers come from the Chelmsford area. Although customers are traveling from a good geographic spread it can be seen that Brentwood supplies quite a few as well as Billericay. Brentwood is chosen to be the location for the next restaurant "Sanctuary 2" This location choice has enough proximity to Basildon and also the East london area to give it every chance of success.

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