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The Texas Bluebird Society Uses MapPoint to Split up and Prioritize a Mailing List

This article demonstrates how MapPoint's Drivetime Polygons can be used to prioritize a mailing list. "The Texas Bluebird Society is a non-profit organization in Texas with a mailing list of over 7,000 (members and former members). We wanted to send word of an upcoming event in Kerrville, TX with as much bang for the buck with a limited budget for postage." "The Kerrville Convention and Visitors Bureau (CVB) agreed to pay an amount for 1st class postage for the event flier for those most likely to attend and stay overnight."

See the full article test in this post on MapForums.com

Discuss this story in the forum.

Author: Eric Frost
Email: website(AT)mp2kmag.com
URL: http://www.mp2kmag.com
Eric is Editor and Publisher of MP2K Magazine and is a part-time student in University of Chicago's evening MBA program. Eric recently finished the MP2Kmag Guide What's New in MapPoint 2004.



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