MAPPOINT NEWS

Lombardi Discusses the Highlights of MapPoint 2004

"The basemap, demographic, and point-of-interest data in the product is all new. A mapping tool is only as good as the data that ships with it. MapPoint 2004 (with versions for Europe and North America) includes the latest data available from our data suppliers. We've also added consumer profile data, ideal for market analysis where understanding buying patterns and consumer behavior is needed. For instance, with just a few lines of code you can include a shaded map in your application indicating where households have cable TV versus satellite, which is highly valuable for someone in the cable industry planning a marketing campaign."

Read all of Steve's remarks here.

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