Channel Development Strategy in Australia
"Microsoft launched a new developer platform at this year’s TechEd conference and is canvassing partner support.
MapPoint has been available in the US and Europe for more than two years. It allows partners to build mapping applications such as online store locators. "
"To aid in its recruitment drive, Microsoft is introducing a licensing program that allows partners to resell marked-up transactions based on a mapping application. Examples include a client featuring Australian locations created by newly signed partner, MultiMap.
“MapPoint Web service is based on usage or transactions,” Lombardi said. “Resellers can purchase transactions in aggregate to get a better price and then resell them to smaller organisations who wished to build applications.”
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