Location-Based Services Are Finding Their Place
From destinationCRM - "GPS and similar technologies' versatility and power will help the segment see significant growth, despite slow consumer and business adoption."
The article mention MapPoint - "troubleshooters, to see the value of LBS for rapid response on service calls. Microsoft offers the bread bakery Pechter's as an example of improved asset utilization; the case study notes that MapPoint enabled Pechter's to track and dispatch existing route drivers to solve customers' emergency orders via a base-station Internet solution tied to drivers' cell phones."
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