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Web services take differing paths on maps From the International Herald Tribune - "Later in the summer, Microsoft plans to introduce a competing service, Virtual Earth, with software that will enable programmers to use it in similarly creative ways. So far, the uses have been noncommercial. But Yahoo, Google and Microsoft are creating the services in the expectation that they will become a focal point in one of the next significant growth areas in Internet advertising: contextual advertisements tied to specific locations." ''We're all about developers,'' said Stephen Lawler, general manager of Virtual Earth and MapPoint at Microsoft. ''We don't want to have them hack at it. We want to support the developers.'' Read the full article on the International Herald Tribune
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